What if every part of your client journey was intentionally designed—not just for beautiful images, but for higher bookings, stronger connections, and increased sales?
This downloadable PDF guide walks you through the exact client experience framework I use to create a seamless, elevated, and highly profitable photography business.
Inside, you’ll go far beyond a simple checklist. You’ll learn how to map your client journey through each stage—from first awareness to long-term retention—while understanding what your clients are thinking, feeling, and needing every step of the way.
This is the difference between offering a service… and delivering a luxury experience.
Mapping the Client Journey
Understanding your numbers isn’t just good business—it’s the foundation of building a profitable, sustainable brand. This Cost of Doing Business worksheet was created to give you complete clarity on what it truly takes to run your photography business. No more guessing, underpricing, or hoping your numbers work out. With this tool, you’ll be able to confidently set pricing that supports both your life and your goals.
This Cost of Doing Business worksheet was created to give you complete clarity on what it truly takes to run your photography business. No more guessing, underpricing, or hoping your numbers work out. With this tool, you’ll be able to confidently set pricing that supports both your life and your goals.
Inside, you’ll find a thoughtfully designed worksheet along with guided notes to walk you step-by-step through the process. From fixed expenses to variable costs, taxes, and desired profit, every piece is broken down in a way that’s simple, clear, and actionable.
Whether you’re refining your current pricing or rebuilding from the ground up, this resource will help you make informed, confident decisions—so you can grow a business that not only looks beautiful, but is financially strong behind the scenes.
This file is an excel spreadsheet.
Cost of Doing Business
Worksheet
She took the time to go through the whole process of newborn photography from idea to implementation to finished artwork. I learned a few things that that were missing in my workflow, which I know, will be game changers.
Erin
Working with her has been such an eye opening experience. Her patience and attention to detail is exemplary… Her mentoring style is the same as her photography style, relaxed but supremely professional. There is so much more I have to learn from this one-woman wonder! Thank you for the privilege of being able to work with one of the masters of this craft!
ELISE
Lindsay is wonderful, I really learned a lot at the workshop she teaches. An amazing experience!
LIZ
I did mentoring with Lindsay in early 2017, she took the time to teach me all the ins-and outs of posing, wrapping and the business side of things as well as safety. She taught me how to do my CODB and how to charge my worth and be confident about it. She changed my business. I now am completely booked through June with newborns and all because she taught me what I know today! She helped me find my own unique style within myself and how to best use studio lighting (which I had ZERO knowledge of before I walked in her studio) I’ll always be thankful for the time I had with her and the help she still gives me today.
CORTNEY
You Deserve the best
You don’t have to figure it out on your own. Through personalized guidance and proven strategies, I support you in building a business that is both creatively fulfilling and financially strong.
