Pricing and Branding for the Luxury Market- Online Course
Lindsay’s style of teaching is very much like her art, unique and specific to her client. She wants to help each of her students grow in the areas where they will most benefit. She offers recorded classes, workshops for both the business side of photography as well as the technical and artistic aspects and offers limited one-on-one mentoring opportunities.
The Pricing and Branding for the Luxury Market course will take an in-depth look at the photography market and the purchasing habits of potential clients, especially within the luxury market. We’ll discuss how to position yourself in the luxury market to best achieve your studio’s financial goals. Lindsay will address those common questions and fears that sometimes stop us from progressing or making sound business financial decisions. Creating a superlative client experience that will attract the types of clients who truly value photography is essential and we will cover that entire workflow from start to finish. We will delve deep into evaluating your costs and determining your cost of doing business and then use this as a jumping off point for creating pricing specific to your business that will ensure profitability and sustainability. We will talk through pricing strategies, choosing the right finished artwork options for your brand and how to make selling to clients easy.
Volume 1: Understanding the differences between the luxury market and the commodity market and how those clients behave
Volume 2: Designing a brand and an experience that will attract the luxury market client
Volume 3: More on designing the luxury market experience
Volume 4: Marketing the luxury experience
Volume 5: Audience Questions
Volume 6: More Audience Questions
Volume 7: Steps for Determining Your Pricing
Volume 8: Pricing Individual Artwork
Volume 9: Selling Digitals and Pricing Artwork
Volume 10: Pricing Strategies
Volume 11: Making Selling Easy
Volume 12: Final Questions
Cost of Doing Business Worksheet (excel spreadsheet)
Calculating Your Time (excel spreadsheet)
Pricing Your Artwork (excel spreadsheet)
The materials in the Pricing and Branding for the Luxury Market course are protected by copyright laws. Due to the nature of the materials in this course all sales are final. If you have questions please join us in Lindsay’s Facebook mentoring group.